Must-Have Social Media Tools For Marketing Your Company
These days, social media is an essential part of marketing a business. Whether we like them or not, these platforms are here to stay — and companies can’t afford to neglect them.
But learning how to use social media most effectively can be a huge challenge. The good news is that there are dozens of tools available to help you learn how to market your company, build your brand, and reach your audience where they are.
So what are the best social media tools for marketing your business? We’ve compiled a list of the top ones in 2021.
1. Buffer
Buffer is a marketing automation and scheduling tool. It helps you save time on your social media marketing by scheduling all your posts ahead of time.
This lets you set all your posts at one time and schedule them to post at the most opportune time in the future. Buffer also offers a range of other tools to shorten your social media links for accessibility, track audience engagement, and even reply to user comments on all your social accounts on one platform.
2. Mention
Posting on your business’s social media accounts is not the only part of social media marketing. You also have to monitor how the content performs.
What does that mean, exactly? It means measuring audience engagement, clicks, follow-throughs, and how all of these relate to increased sales.
Mention is a platform that makes it easy to track how your content is performing. It does this by tracking social media mentions of your business, your competitors’ businesses, and your products.
3. Design Wizard
Part of social media marketing is design — making things look good so they catch your audience’s attention. However, not everyone is a natural design guru.
That is where platforms like Design Wizard come in. This simple and intuitive site offers easy ways of making your social media content eye-catching and easy to navigate.
The website offers thousands of free stock images as well as design options made for platforms like Facebook, Instagram, and more.
4. Biteable
Studies have shown that visual content like videos gets more attention on social media platforms. Biteable is a website that helps marketers create simple, entertaining videos to increase their audience engagement on sites like Facebook, Twitter, and more.
This can be an especially lucrative resource for small businesses that might not have the resources to produce videos with professional equipment or camera crews.
The site is designed to be easy and straightforward for anyone to use. It offers predesigned video templates and tons of tools to make customization easy.
5. NetBase Quid
NetBase Quid is a company that offers more than just a single tool for marketing. Instead, it gives companies a place to plan their entire social media marketing campaigns.
With the best tools available, NetBase Quid can help guide you through marketing your company on all social media platforms in the most effective way to reach your audience and increase your profits.