Instagram is a social media platform that has millions of followers from all over the world. It comes with many interactive features such as reels, stories, and IGTV, etc. Celebrities, brands, and businesses use them to maximize their outreach.
If you are a business owner looking to generate sales, increase client engagement, or improve your digital blueprint, this blog is for you. With reliable internet plans like Altice Optimum internet plans, or others, and the following tips, you can begin improving your business prospects on Instagram.
Use HD Pictures
Remember that the primary reason most people use Instagram is to upload photos. Even though the developers have added many new features, images remain one of the best tools for better outreach. Make sure to upload high-quality and high-definition photos and images to your business account only. This is necessary because pixelated and bad images are a major put-off for viewers. Upload images that have sharp color tones and clear image details.Use good editing software to further refine them before uploading.
Create Interactive Instagram Stories
Instagram Stories is a highly interactive feature you can use to get the attention of your followers. Similar to Snapchat’s Stories feature, the pictures or videos you upload will disappear after 24 hours of uploading. Create short, interesting, and engaging content to encourage your page followers or viewers to leave a comment.
Instagram Stories do not necessarily have to be about your business always. They can also be about a certain social cause. Perhaps, on Labor Day, you can upload a video paying tribute to all the hardworking employees of your company. Such actions will help with your image more and portray your business as a socially responsible entity.
Go Live
Similar to Facebook, Instagram supports the “Live” feature that also only lasts for 24 hours. You can start a live video session with your followers anytime, but make sure to let your followers know a few days before you go live. That way, they will be present and able to ask you questions or provide suggestions. You can also share insights about the launch of a new product or marketing campaign in these sessions.
Interact With Followers
You must interact with your followers to stay relatable in their daily lives. Create a post and tag a certain number of your followers. Share a product and ask them if they like it. You can also create a post and ask them to share their opinion about the latest product launch. Like their comments or respond by appreciating their feedback and thanking them. With these simple actions, you will be able to build trust between you and your followers.
Another effective interaction is sending your clients a direct message acknowledging and appreciating them for their loyalty to your products. Maybe send a gift – a freebie never fails to work!
Use Hashtags in Every Post
Hashtags will allow your posts to gain better visibility than your competitors. Your posts will also appear in the feed of the people searching for similar ideas, themes, or events. Therefore, they will be directed to your posts increasing the visibility of your posts to many prospective clients.
You can use up to 30 hashtags in a single post. Make the best out of this feature to get noticed!
Advertise Purposefully
If you want to, you can also advertise yourself on Instagram. For this, you will need to pay Instagram. There are three major ad types i.e. photo, video, and carousel. For photo and video ads, “sponsored” will appear above the marketing content. All of them will appear automatically in the home feeds of Instagram users. Ads can help you get traffic to your website, increase brand outreach, and make sales!
Another way to advertise on Instagram is by partnering with like-minded individuals and organizations. Ask them to share your marketing message with their followers and you can do the same for them, in return.
Sell Via Shop
Instagram has also been offering the “Shop” feature since November 2020. Here, you can upload your products and motivate customers to purchase directly. Good product descriptions increase the chances of sales. All they have to do is click on the “Shop” tab. This feature is quite similar to Facebook’s “Shop” feature. They can easily pay via their credit cards or other payment options available there.
Social media networks are very important for progressive companies. With a good digital blueprint, they can market their products effectively and maximize their sales. So, by using Instagram’s features properly, you too can enjoy the same benefits!