Every marketer strives to devise unique strategies to extend the business’s value and reach the target audience. The ever-rising competition and financial disruptions from the pandemic increase the importance of new strategies to maximize brand awareness. Website traffic is also one of the most sought factors by marketers for their business. As the in-person trades are vanishing because of the pandemic, businesses are transforming digitally to survive the pandemic. However, the digital transformation adds more challenges to take head-on with the existing competitors in the market and target the digital audience pool.
Now website traffic is the prime goal of marketers to elevate their business performance online. Consumer marketing is heavily relying on the internet to engage with businesses and make purchases. For instance, marketers must develop strategies to maintain the strong digital presence of business online to draw this audience towards your offerings. SEO is one of the lucrative strategies to boost website traffic and generate quality leads. This digital marketing strategy focuses on enhancing your website’s content to meet the search engines’ standards. This way, marketers can make sure their content is discoverable by the audience. With that said, let’s discuss with best digital marketing agency to increase website traffic.
1.Build Quality Backlinks
One of the top and most effective marketing strategies to boost website traffic is link building. It aims at building outbound links on another website that will take the visitors to your webpage. Let’s discuss how search engine ranking works for those wondering what is the wisdom behind link building. The search engine like Google and Bing employs crawler bots that crawl the webpages to determine the links and indexable content. These crawlers crawl through the links on the webpage to discover which content link needs indexing. Now when your link is present in the authoritative websites, the crawler will pass the ranking signal to help it rank higher on the search results.
Three factors determine the quality of the backlinks. These include:
- The anchor text(text that holds the URL)
- Linking domain relevancy
- Amount of value offered to the visitors
Many marketers think that domain authority is the only factor that identifies the quality of the backlinks. But in fact, it is the simple metric that defines the ability of a webpage to rank in the search results. For that instance, marketers must focus on building content that provides value to the users and revolves around the backlink strategy. This process will boost your website traffic significantly by gaining more authority from the search engine crawlers.
2.Go Above and Beyond with Social Media
Social media is a top platform to promote your business online and grab the attention of the audience. Yet, it is also the neglected ones since businesses focus on unnecessary strategies. The social media platforms like Facebook, Twitter, and Instagram offer a whole new marketplace for businesses to promote their products online and drive quality sales. Today, more than 77.6% of small businesses realize the importance of social media to drive quality website traffic that converts sales.
Indeed, social media does not have a direct impact on boosting the website traffic on your website. However, it supports your website traffic needs to drive the promotion and sales with effective advertisement. Producing content that grabs your audience’s attention and retaining them to your website is the surefire way to increase website traffic. Google determines the factors for returning visitors and adds the ranking factor, thus boosting search engine ranking and traffic. Make sure to develop engaging content that meets the demands and expectations of the demographic of customers.
3.Optimize for Voice Search
Voice search is the revolutionary trend of 2021, which is taking content marketing strategies by storm. Most businesses focus on traditional marketing strategies, which have worked for quite some time. However, today, with the prevalence of the Internet of Things like Virtual assistants and mobile devices, the importance of voice search optimization is increasing profoundly. All you need to do is optimize your content for the long-tail and query-based keywords around your website niche.
The long-tail keywords can boost your rankings by snippet rankings that can easily rank your website in top SERPs. According to research, 72% of the users always rely on voice search on Google. You can easily tap on this audience by tapping on low competitive and high volume keywords and take your internet marketing even further.
4.Writing Long-Form Content
According to professionals, the long-form content tends to rank in the top ten results compared to the short articles. It means extending your content marketing by writing killer long-form content that can fuel your website traffic. Most of the top 10 results on the Google SERPs contain a content length of around 2000 words. The main reason behind the long content ranking is that it maintains its credibility and retains visitors with more informative content. This way, users tend to spend more time on the webpage giving more authority to your website for ranking in the search engine.
5.Enhance the Page Speed
Not just the front panel, but you also have to put some effort into your website’s backstage. Google also promotes your website’s technical aspects and gives more ranking factors to the websites with the best user experience. It includes:
- Higher website speed
- Page responsiveness
- The interactivity of the overall website
In today’s fast-paced world, users are not waiting for the websites to load to get what they are looking for. They want seamless information without waiting for more than five seconds, or they would bounce from the website. Moreover, bounce rate can hurt your site performance on the search engine and even lead to Google’s penalties. Make sure to fix your website’s technical aspects to maximize its performance online and maintain a constant website traffic flow.
6.Leverage Video Content
The textual content and video content also help your website stand out among the competitors and achieve website traffic. Video content can also rank on the Google SERPs that can increase your search engine traffic performance. Moreover, most consumers prefer video content from businesses since it delivers more content value and trust. For that instance, marketers can leverage this content to gain a significant traffic boost to their website.
Final Words
Digital marketing is evolving rapidly with new strategies and tricks to assist marketers. At the same time, it is not something that shows results overnight. However, it takes considerable effort and patience to see the positive results. Incorporating these strategies into your website will allow you to see big differences, especially in the website traffic.